It’s About Time!!

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Today’s article marks the end of a series, and introduces a new philosophical concept, “It’s About Time!”.

It’s About Time!!

I realized something important tonight, and decided to share the thought as an appropriate ending chapter in  my “Swim Across Lake Zurich” series.

The Introduction Of An Interesting concept.  “It’s About Time.”

Think along with me, as I share my final post on The Swim.  I assure you, this post has an interesting concept far beyond the scope of swimming. I’ll introduce it below, but only after I complete the “Swim Series” (the short story below will help to put the concept into context).

I Swam Across Lake Zurich Tonight in 36 minutes, 29 seconds.

(except, I didn’t)


I beat my targeted time by 61 seconds!  I Felt Strong.  I really pushed to complete the swim in personal record time, and….

I Set The Record By 61 Seconds!

Actually…….I Only Think I Did.

In Reality, I Don’t Know.

Because…tonight I’m in Georgia, USA, not Zurich, Switerland.  Which leads, I guess, to the obvious question:

How Did I Swim Across Lake Zurich Tonight?

In short, I did one thing, and it worked well as a “Plan C” after a summer of training for The Swim:

I replicated The Swim Across Lake Zurich.

After “The Swim” was cancelled last week, I made a Plan B, wrote an article about it, and thought I was done.  As I walked to my City Apartment’s pool tonight, I envisioned a relaxed, post-season session.  20-30 minutes, easy.

However, a last ditch “Plan C” hit me as I started swimming my first lap tonight.  “The Race” was supposed to be held exactly 4 days, or 96 Hours,  ago.  On the first lap, I thought, “Hey, you’ve trained for this, it’s time to test out your race strategy.”

“Swim tonight as if it were The Race”.  

I thought about it for a lap or three.  I decided to go for it.  Plan C was launched:

The Race….In my City Apartment Pool.


Tonight, I swam The Race I’ve been training for.  It seems a fitting tribute to end “The Swim Series” by swimming The Race in my apartment pool, where I’ve swum every week for the past 12 weeks.  This is the closer.  This is the end.

I had a very specific strategy in mind for my lake swim, and decided to implement it EXACTLY for tonight’s swim.  I had shared the strategy, in complete detail, privately with my loyal email subscribers a week before the race (sign up for my weekly email at this link).

The portion of that email which outlined my race strategy is pasted below:

race plan

Racing The Plan

I swam the pre-determined race plan, almost to the minute.  I visualized myself on Lake Zurich (having swum across once before in 2013, and remembering almost every detail of it).  I imagined parts of the gorgeous swim as my watch counted out the time:

10 Minutes:  Time to take a 1 minute “resting back stroke”. You’re past the buoys, well into the lake, about 1/2 mile from where you jumped in at the Zurich Swim Club.  You’re eyeing the infamous Zurich Fountain, and looking forward to swimming around it’s flanks.  You start freestyle swimming again, for another 10 minutes.

20 Minutes:  Time for another 1 minute “rest stroke”, as planned.  You’ve “Made The Turn”, and are leaving the fountain behind as you begin your trek back across the broad waters of Lake Zurich.  You’ve completed a mile. Enjoy your 1 minute rest, it’s going to get tough from here.

36 Minutes, 29 seconds:  After more than 16 minutes of nonstop (and hard) freestyle swimming,  you touch the ladder to the swim club where you first entered the water.  You complete the swim across Lake Zurich in record time!

How do I know?  I could FEEL it. Somehow, it just felt right to think about the timing in connection with Lake Zurich. When I stopped for a “rest stroke” near the pool’s ladder, I clicked on the “Stop” button on my swim watch.  It seemed like exactly what I would have felt when I reached the Lake Zurich swim ladder.  It felt right.  I looked at the watch:

Its About Time

36 Minutes  29 Seconds

I felt really good, and as close as I could get to the actual experience (Plan C, remember!?).  It was spontaneous, it was enjoyable. I feel in my gut that I would have finished The Actual Swim in the same time.

Then I realized, distance doesn’t matter……and that’s where the real concept of this blog post comes in:

It’s About Time!!

I realized that my swim was about TIME, not distance.  Regardless of the time required, I would eventually finish the distance.  Distance didn’t matter in the equation.  The only thing that really mattered, the only thing I was striving for, was….


My entire training plan revolved around time, not distance.  All of my “swimming strategies” revolved around time.  My “endurance” swims were increased by 10 minutes every week, and tracked in minutes.


Then it came to me.


life is about time

Isn’t Life About Time?

As I swam my laps around the pool tonight, I realized that the issue of time applies well beyond the scope of my swim training.

I realized a lot of life is about time.

  • How long is your commute?
  • How much do you get paid per hour?
  • How many hours do you work each week?
  • How old are you?
  • How much time do you truly dedicate to your spouse?
  • How many hours do you spend with your family?
  • How much time do you have left with your parents?
  • How much time do you have left with your kids?
  • How much time do you spend staring at electronics? (you are right now, aren’t you!)
  • How much time do you spend on relationships?

time goes quickly

What are your priorities?

Does your allocation of time align with your personal priorities?  If you’re feeling stress, think about how you spend your time, and how it compares to what you believe is truly important in life.  Adjust, if necessary.  You are in control of how you allocate your time, within reason.

Life is a process of allocating your time amongst many competing priorities.  How you allocate your time is important.

How you spend your time says a lot about your priorites. Are you spending it wisely? Click To Tweet

rareist investment

It’s About Time – The Rarest Investment

In addition to being an interesting test of your priorities, Time is also the rarest of all investments.

  • You get it for free, but you can’t earn more.
  • You spend it, and you never get it back.
  • You can’t save it up for use on a rainy day.
  • Once spent, you can’t reverse it.
  • Time travel is not possible (yet?).
  • There is no compound rate of return for hoarding your time.
  • It’s impossible to use more, or less than anybody else.
  • Every one has time to use, given freely.
  • Whether retired or working, it’s about time.

Take time to think about your “investment portfolio” of seconds, minutes, hours, days, months years.  Nicely diversified investment, it would seem, but they all get spent quickly, until there’s no more left.

Take The Time to decide how you’re going to prioritize your time.  It’ll make a difference in your life.

Time, the rarest of all investments. You get it for free, and spend it until it's gone. Click To Tweet

In Closing

“It’s About Time” is an interesting concept, and I thought it would be appropriate to share it with you as my closing post of this entire #MyOlympics series.  I “swam across Lake Zurich” tonight in 36 minutes, 30 seconds. But during that 36 minute swim, I realized something important:  the true importance of time.

Time is a measure of how you live out your priorities, and time is the rarest investment you own.  Guard it carefully.

What About You?

How are you investing your time?  How do you maintain your priorities?  Have you realized in your own life that….

It’s About Time??





  1. Congratz on the lake swim record you set! Even in a pool in another country.

    Life is indeed about time, the allocation of your time. After the musts – sleep work and commute in my case- I try to spend as much as possible on my most precious activities.

    Not always easy. Yet, it is that what we can control

    1. Amber, nice to see you again, old friend! Good point about subtracting “The Musts”, and being diligent about allocating “The Variables”. Thanks for your loyalty from Belgium!!

  2. You set a goal, worked for it, and even completed it when Plan A and B didn’t work out. Time well spent.

    The 5-day work week can be a time sucker, but trying to make sure we sit down to dinner together at least a few nights a week makes a huge difference. Every other Saturday is date night for wifey and me. The other Saturdays is date night with one of the, way-to-fast-growing-up kids. Our youngest is now 14 in High School and I still remember holding her in my arms during the praise music time at church.

    Making memories in the time you have helps to keep it from slipping away entirely.
    cd :O)

    1. I love your commitment to “date nights”, and alternating between wifey and kids is a great concept! Thx for your contribution to the discussion!

  3. Great topic Fritz – Another thought on allocating time is I often hear that time = money. You can trade your time to earn money but you can’t really trade money to earn more time. You can use money to allocate your time to something more enjoyable, important or cost effective such as paying for a lawn service so you can enjoy a sport, spend more time with family, or work on your world-renowned blog.

    1. “You can trade your money to earn more time” is a good concept, and one of the levers we should always consider. If I’m looking at that “trade”, I always make sure I’ll truly get incremental value from the resulting free time. Otherwise, I’ve spent the $$ but not gotten anything of true value in return (like, taking the time to work on an this “world-renowned blog” (tee hee).

  4. Love the swimming story (of course I was a swimmer so I totally get all the details!) I am definitely feeling the time crunch right now and weighing out the effect on my life. I was finally at FI and decided to give up a full-time job – but now I took a temporary full-time job… I have such little free time now that I feel it more than ever. I think it will make me appreciate when the job is over more than ever! My son is a senior in high school and I don’t plan on taking even temporary jobs (other than maybe online consulting, etc.) when he is done. My time will be much more in my control.

    1. Vicki (my fellow swimmer!), I applaud you for recognizing the value of work. Your time will come, and when it does it will be all the sweeter because of your sacrifice. Hang in this. This, too, shall pass!

  5. For me, managing time and prioritizing activities is pretty straight forward. First and foremost among my priorities is family. After that is improving my physical fitness, my fiscal fitness, my mental fitness, and spiritual fitness — what I refer to as total well-being. My resources (primarily time and energy) are spent managing those things in such a way to maximize returns.

    1. James, I really love your writing, and appreciate your contribution to this discussion. Your intentional allocation of time to the priorities you have determined are important is a valuable lesson we can all learn from!!

  6. You get it for free but you can’t earn more — love this. If only I could keep it in mind every day.

    Congrats on the 36 minute swim. If you start another site you should call yourself The Lemonade King – because you made lemonade out of lemon (corny, I know, but true).

    By the way – have you listened to any of Jim Rhon’s talks? We enjoy them very much, especially while driving. He had a way of making things seem so simple – kind of like you. Many are on YouTube, which by the way, Mr. Groovy found an app for downloading YouTube talks and videos. We can just play the audio in the car and not burn through data. He got it from

    1. Mrs. Groovy – thx for the lead on Jim Rhon, I’ve heard many podcasters praise him, but have never listened to him myself. Making a note, and will check him out. I appreciate the compliments.
      The Lemondade King.

  7. Congrats on your time 🙂 but more on the enlightment. Man, how many things should I improve… This was the most important finding for me too in the recent years, just the discovery was lead by thinking about births and deaths and coincidentally I am working on a post for next week about the topic. Thanks for sharing, it was an interesting read.

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